"Parents residing in north London is looking for an exceptional and qualified tutor to guide their youngest child on his initial journey to growing into an British gentleman."
When reading this post, you might easily overlook the term "beginning" as mere an expression.
Yet, it could be the crucial element of this distinctive job advert, as it aims to hire a mentor for a one-year-old.
Hundreds of applications have now been submitted since the unnamed family published their search for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
In recent few weeks, the post has attracted attention throughout the press, with many asking why?
Progressive Approach
Adam Caller, chief executive of a global tutoring firm, which is helping the family in their hunt, explained that in spite of initial doubt, he found the concept "far sighted", and "progressive".
When he consulted the family, he mentioned they appreciated the atypical nature of their demand, and how young their son is.
But, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that stage "cultural influence had already taken hold".
What precisely did the family mean by "cultural bias"?
It's "all-encompassing", he responded. "The way you eat, the manner you speak".
He said the older sibling had adopted "really subtle, unspoken signals" from the family, and had taken on their cultural ways. The family informed the consultant they did not want the same situation to recur with their new baby.
The intention: To engage a English tutor, who needs to speak with standard English accent, to guide the baby from the very start.
Natural Absorption
"A great deal of the education at the outset here is somewhat acquired indirectly," stated Adam.
It's through this natural absorption that the family are aiming the child will pick up the English characteristics they wish to impart.
Adam noted the tutor needed to be an individual who went to "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor simply needs to be the right kind of person, they'll be performing things they aren't even aware they're doing, simply by nature," he said.
Cost Not Relevant
The family informed Adam the selected educator should preferably also have understanding of or passion in riding, winter sports, creative fields and instrumental training so as to inspire the child in a diverse set of interests.
Additionally though, he said the family hoped the tutor to enrol the child on a variety of courses so the child would be "horseback riding and picking up an musical instrument by the time they are about three years old".
In the family's minds, assisting their son become a "English gentleman" will result in success and create opportunities.
"Considering the pros and cons of that, because it's definitely a class statement," he comments.
Yet, in spite of all this tutelage in "Britishness", would the child pick up alleged cultural influence from the multicultural family he resides with in any case?
"Certainly", replied Adam. "The family understand this could fail, but they've merely embraced the view of, 'we should try and we'll proceed as early as we can', because the price of it is not relevant," he explained.
Idealistic and Unrealistic
A number of in the tutoring industry who have these reservations.
Another CEO, chief executive of Blue Education, who supplies personal educators, wrote that "the development of becoming bicultural, or in fact, discovering oneself, is something that must be experienced personally, not designed."
He wrote that he had emigrated from the Far East to the UK at the time of childhood, and had been brought up understanding and practicing dual heritages. He continued to study at a prestigious UK institution.
"The concept that an individual can function as a representation of Britishness, a person who can in some way transplant the qualities of a UK sophisticate to a infant child, appears naive and impractical," he stated.
"Based on my background, having a typically English tutor from babyhood will does not necessarily create the outcome they desire.
"I did not have that kind of mentor, and nevertheless I have been lucky enough to experience several of the experiences they desire for their son."
He continued: "The fact is, cultural identity can not be dictated from the outside; it must be chosen, and it must come from within."
Buying Britishness
Certainly, Britishness is something the CEO thinks can be taught – and sold.
"I believe the reality that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
